Creating a plan of works for improving your search engine rankings or identifying why a website isn't ranking well isn't always straight forwards.
In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture.
Identifying and fixing potential issues like these is essential for any website to be successful online.
If you would like to have an informal chat about how our services can help your business then please feel free to give us a call or drop us a line.
Target your website to your audience
All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your Digital Marketing campaign or the types of Digital Marketing services you should be employing.
The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous Digital Marketing work that has been carried out.
Teapot Creative's in house Digital Marketing consultant, Ade Lewis, offers services that are tailored specifically to your business to help you get on the right track.
Technical Site Audits
Our technical site audits provide an in-depth report on the current state of a website and include suggestions on how to rectify site content or coding errors, provide an analysis of your website's back link profile, highlight areas of your site that should be improved and can be used as a blueprint for moving forwards with improving your site visibility.
The graph above is what you don't want to see when assessing your website traffic. If you have noticed a big drop-off in site visitors or a sharp drop in enquiries and sales then you may have been hit with a Google Penalty. It isn't always the case but this type of drop in website traffic can often be due to poor quality SEO work being carried out on the site in the past.
We have helped many businesses recover from this kind of situation. Recovery isn't always an easy process but it can mean the difference between a business picking back up or failing.
You can learn an awful lot about your market place by analysing your competitors.
For new businesses we can help with getting up to speed as quickly as possible by improving upon the things that competitors have done well and by avoiding mistkes they have made.
For established businesses competitor analysis can help to identify additonal avenues for increases in site traffic, opportunities for content creation and potential link building prospects.
For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team.
Social Media Strategy
Social media is a big buzzword at the moment, many businesses engage with social media platforms with no clear idea of what they are doing or what they are hoping to achieve whilst others know that they should be engaging but haven't quite got there yet. No matter what size your business is we can offer help, advice and training to ensure that your social media efforts are aligned with your business goals.
About Ade Lewis
Ade Lewis Heads up the web and Digital Marketing team at Teapot Creative and is responsible for website structure design, overseeing website builds and ensuring that our client's online businesses are successful by implementing Digital Marketing strategies and carrying out online marketing.
As part of developing his role as an Digital Marketing consultant Ade regularly talks at industry conferences and business events about Digital Marketing and content strategy.
Teapot Creative run regular business training seminars where small to medium sized businesses can learn about Digital Marketing, Social Media, Marketing and PR. Ade teaches businesses how they can improve their websites, what Digital Marketing is and how to approach it, who they should be targeting and how to create and implement a Social Media strategy.